Privacy Policy

Effective Date: 01.01,2026

Emma’s Boutique Hamptons (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our services, or make a purchase.

1. Company Information

Emma’s Boutique Hamptons
15442 Ventura Boulevard
California, United States
Email: support@emmasboutiquehamptons.com

2. Information We Collect

We may collect the following categories of personal information:

A. Personal Identifiers

Full name
Billing and shipping address
Email address
Phone number
IP address

B. Commercial Information

Products viewed or purchased
Order history
Transaction details

C. Payment Information

Payments are processed securely through third-party providers such as Shopify Payments (Stripe) and PayPal.
We do not store full credit card numbers on our servers.

D. Internet & Device Information

Browser type
Device type
Operating system
Referring URLs
Pages viewed
Time spent on pages
Interactions with advertisements

E. Behavioral & Marketing Information

Email opens and clicks
Website behavior linked to marketing campaigns
Engagement with promotions

3. How We Collect Information

We collect personal information:

Directly from you (when placing orders, creating an account, or contacting support)
Automatically through cookies, pixels, and similar technologies
From service providers that help us operate our business

4. How We Use Your Information

We use personal information to:

Process and fulfill orders
Provide customer service and support
Send transactional communications (order confirmations, shipping updates)
Send marketing communications (where permitted by law)
Improve our website, products, and customer experience
Measure advertising performance
Prevent fraud and ensure security
Comply with legal and regulatory obligations

5. Advertising, Analytics & Tracking Technologies

We use the following tools:

Advertising & Conversion Tracking

Meta Pixel (Facebook)
Google Ads Conversion Tracking

These tools help us measure advertising effectiveness and deliver more relevant ads.

Email Marketing & Profiling

Klaviyo

Klaviyo allows us to send marketing emails and analyze customer engagement, including email opens, clicks, and website interactions connected to marketing campaigns.

Website Analytics & Session Recording

Hotjar

Hotjar helps us understand how visitors interact with our website through heatmaps and session recordings.
Sensitive information (such as payment fields) is automatically masked and not recorded.

6. Cookies & Similar Technologies

We use cookies and similar technologies for:

Essential website functionality
Analytics and performance monitoring
Advertising and marketing purposes

You may control cookies through your browser settings. Disabling cookies may limit certain website features.

7. Sharing of Personal Information

We may share personal information with:

Shopify and related service providers
Payment processors (Shopify Payments, PayPal)
Shipping and logistics partners
Advertising partners (Meta, Google)
Analytics and optimization providers (Hotjar)
Email service providers (Klaviyo)
Legal or regulatory authorities when required

Sale vs. Sharing

We do not sell personal information for monetary compensation.

However, certain advertising and analytics practices may be considered “sharing” of personal information for targeted advertising under some U.S. state privacy laws.

8. Your Privacy Rights (United States)

Depending on your state of residence, you may have the right to:

Request access to your personal information
Request correction of inaccurate information
Request deletion of personal information
Request a copy of your personal information
Opt out of targeted advertising or data sharing
Be free from discrimination for exercising your rights

9. Exercising Your Rights

To submit a privacy request, please contact:

support@emmasboutiquehamptons.com
Subject line: “Privacy Request”

We may verify your identity before processing your request.
We will respond within the timeframe required by applicable law.

10. Do Not Sell or Share My Personal Information

Residents of certain states (including California) may opt out of the sale or sharing of personal information for targeted advertising purposes.

To submit an opt-out request, please email:

support@emmasboutiquehamptons.com
Subject line: “Do Not Sell or Share”

You may also manage cookies through your browser settings.

11. Data Retention

We retain personal information only as long as necessary to:

Complete transactions
Maintain business and tax records
Resolve disputes
Enforce agreements
Comply with legal obligations

When information is no longer required, it is securely deleted or anonymized.

12. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information.

However, no system is completely secure, and we cannot guarantee absolute security.

13. Children’s Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13 in compliance with the Children’s Online Privacy Protection Act (COPPA).

14. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
Updates will be posted on this page with a revised effective date.

16. Contact Us

If you have questions about this Privacy Policy, please contact:

Emma’s Boutique Hamptons
15442 Ventura Boulevard
California, United States

Email: support@emmasboutiquehamptons.com