Cookie Policy
Effective Date: 01.01.2026
This Cookie Policy explains how Emma’s Boutique Hamptons (“we,” “our,” or “us”) uses cookies and similar tracking technologies on our website.
By using our website, you consent to the use of cookies as described in this Policy, subject to your preferences and browser settings.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website.
Cookies help websites:
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Function properly
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Remember user preferences
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Improve performance
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Analyze visitor behavior
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Support advertising and marketing efforts
Cookies may be first-party (set by us) or third-party (set by service providers).
2. Types of Cookies We Use
We use the following categories of cookies:
A. Essential (Strictly Necessary) Cookies
These cookies are required for the website to function properly and cannot be disabled.
They enable:
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Secure checkout
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Payment processing
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Shopping cart functionality
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Account login
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Fraud prevention
These cookies do not require consent where permitted by law.
B. Performance & Analytics Cookies
These cookies help us understand how visitors interact with our website.
We use services such as:
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Shopify analytics
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Hotjar (heatmaps & session recordings)
Hotjar may collect information such as:
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Mouse movements
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Click behavior
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Scroll activity
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Device type
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Browser type
Sensitive fields (such as payment information) are masked and not recorded.
Analytics cookies help us improve website performance and user experience.
C. Advertising & Marketing Cookies
We use advertising technologies to deliver relevant ads and measure campaign effectiveness.
These may include:
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Meta Pixel (Facebook)
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Google Ads & Conversion Tracking
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Klaviyo (email marketing & behavioral tracking)
These tools may collect:
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Pages viewed
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Products viewed
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Purchase activity
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IP address
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Device information
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Interaction with ads
This data may be used for:
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Retargeting advertisements
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Measuring ad performance
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Personalizing marketing communications
Under certain U.S. state privacy laws, this activity may be considered “sharing” personal information for targeted advertising.
3. Third-Party Cookies
Some cookies are placed by third-party service providers.
We may share limited information with:
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Shopify
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Ocean Payments
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PayPal
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Meta
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Google
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Hotjar
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Klaviyo
These providers process information according to their own privacy policies.
We do not sell personal information for monetary compensation.
4. Managing Your Cookie Preferences
You can manage cookies in several ways:
A. Browser Controls
Most web browsers allow you to:
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Block cookies
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Delete cookies
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Receive notifications before cookies are set
Disabling cookies may affect website functionality.
B. Advertising Opt-Out
You may opt out of targeted advertising by:
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Adjusting browser settings
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Managing ad preferences on Meta and Google platforms
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Contacting us at support@emmasboutiquehamptons.com with the subject line “Advertising Opt-Out”
California residents may also request to opt out of data “sharing” for targeted advertising.
5. Do Not Sell or Share
While we do not sell personal information for monetary compensation, some advertising cookies may be considered “sharing” under certain state laws.
You may request to opt out by contacting:
support@emmasboutiquehamptons.com
Subject line: “Do Not Sell or Share”
6. Data Retention
Cookies remain on your device for varying periods depending on their purpose:
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Session cookies expire when you close your browser
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Persistent cookies remain until deleted or expired
We retain data collected through cookies only as long as necessary for business, legal, or operational purposes.
7. Updates to This Policy
We may update this Cookie Policy from time to time.
Changes will be posted on this page with an updated effective date.
8. Contact Information
For questions about this Cookie Policy, please contact:
Emma’s Boutique Hamptons
